Science
Sleeping Duck, a technology-driven mattress company, wanted to communicate the science and innovation behind their products in a way that felt accessible, credible, and visually engaging. This project focused on creating a series of information films that broke down complex engineering and material concepts into clear, compelling narratives that customers could easily understand.
Information
I led motion design and visual development for the series, combining infographic clarity with 3D visualisation to bring Sleeping Duck’s product features to life. The process involved working closely with their engineering and marketing teams to deeply understand each concept – from modular mattress construction to advanced support systems – and translate these into purposeful visuals.
The design language balanced technical precision with softness and warmth, reinforcing the brand’s identity as both innovative and human-centred.
Brand
The final films were used across Sleeping Duck’s website, social channels, and marketing campaigns, helping customers understand the unique benefits of their mattresses while building trust in the brand’s expertise. These pieces went beyond typical product videos, positioning Sleeping Duck as a leader in sleep technology with a clear commitment to design, science, and user-focused storytelling.
Credits
Production: Sleeping Duck
3d Motion Design: Joseph Langdon & Joshua Cameron
View More.
Check out other Moving Pixels motion work!