Product storytelling
In fast-moving product environments, clear and intentional motion design is critical to communicate changes, guide attention, and build confidence in the experience. This project focused on defining and evolving the motion language for our product updates – creating design explorations, frameworks, and prototypes to ensure motion feels purposeful and integrated rather than ornamental.
Vision updates
As part of this work, I led the end-to-end process of creating weekly product update videos. This included concepting, scripting, designing, and animating each piece to translate complex product changes into concise and engaging stories.
I explored gradients, lighting, and motion textures to craft visuals that were fresh yet cohesive, while building a flexible library of motion components to maintain consistency within tight timelines.
Solutions
These updates became a vital communication tool for design, engineering, and leadership teams. They enhanced understanding, reduced rework, and created shared clarity across disciplines. More than just showcasing product progress, these videos reinforced the product’s design system and motion principles—bridging vision and execution in a format the team anticipated each week.
Credits
Production: Duncan Rice, Luke Knight
Creative Direction: Becky Brown & Kristin Komara
Motion Design: Joseph Langdon, Francesco Stucci & Ronan McMeel
View More.
Check out other Moving Pixels motion work!