Anthem for the age of AI

A cinematic vision for the future of AI-powered productivity

Anthem for the age of AI

A cinematic vision for the future of AI-powered productivity

The vision

We partnered on the creative development and motion direction for the M365 Copilot Anthem – a launch film created to align teams and audiences around the promise of Copilot and the future of work.

This was more than a product video – it was a storytelling challenge, balancing strategy, tone, and aesthetics. We explored themes like focus, clarity, and flow, using soft gradients, subtle lighting, and abstract forms to reflect how AI supports and enhances human productivity.

Year

2023

Duration

12 Weeks

Client

Microsoft Copilot

Look Design

From early visual research and styleframes to animation and motion language development, our goal was to create a cohesive visual identity that felt calm, confident, and future-facing – all while staying grounded in the evolving M365 brand system.

Solutions

The final result is a film that introduces Copilot not just as a tool, but as a thoughtful, integrated presence across the modern workday.

Check out some of the early motion tests as well!

Credits

Production: M365 Story Team
3D Animation & Direction: Joseph Langdon