Leonardo rebrand
One motion language, from mark to website to feed.
The Brief
Leonardo's rebrand needed to move consistently everywhere it appears. I directed the motion language across three layers: the identity sequence, website motion, and social video. The aim was one coherent system rather than three separate deliverables.
Constructing the mark
The logo sequence builds the new identity geometrically on screen: circle, square, and cube resolving into the final mark, treated as a piece of construction rather than a reveal.
A voice in motion
The recap reel takes the same rebrand and turns it into type: bold, high-contrast kinetic sequences built around the brand's own language, "create," "make," "stories that connect." Paired with quick-cut social and web snippets, it gave the rebrand a consistent rhythm and pace to be reused across every touchpoint, well beyond a single hero film.
Credits
Role: Motion Director · Identity animation
Leonardo Creative Team, Koto & 10kR
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