Imagination Fund
Celebrating the artists exploring new possibilities with AI.
The Breif
Leonardo’s Imagination Fund supported five artists exploring new possibilities across art, film and digital experiences. Each received a $10,000 grant to develop a project that brought AI into their creative practice.
The showcase needed to connect these distinct creative worlds through Leonardo’s brand, giving each artist’s work space while creating a coherent story.
A malleable motion language
The motion treatment builds on the flexibility of Leonardo’s identity. Typography, geometric forms and image frames become material to shape and transform, carrying the viewer between artists and their work.
The aim was to balance a recognisable brand rhythm with the individual character of each project, using movement to connect different visual styles without making them feel the same.
Shaping the flow
The showcase moves between expressive brand moments and quieter passages where the artwork takes the lead. Transitions and typography introduce each artist and connect their work, extending Leonardo’s malleable identity into a shared visual story while preserving the character of each project.
Credits
Role: Motion Design
Leonardo creative team.
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